How content designers can stay hireable (Jody Allard, Roblox)
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Content design is changing quickly - and so is the bar for getting hired.
Jody Allard is the head of content design at Roblox, with a long and experienced history at companies like Microsoft and Meta. She's been writing articles on the future of the industry, and authored a new book "Writing Was Never the Job" about where content design is going.
She's also spent the past year hiring content designers. What impressed a hiring manager eight months ago, she says, may barely register today.
In this episode, Jody joins me to talk about what actually separates strong candidates now, why simply “using AI” is no longer enough, and why product thinking, technical confidence, and a willingness to build are becoming essential parts of the job.
We also discuss the changing value of big-tech experience, the two paths emerging within content design, and why people entering the field need a much clearer picture of what the job now requires.
What we talked about:
✅ What hiring managers are actually looking for from content designers right now
✅ Why simply using AI has gone from a differentiator to table stakes
✅ What separates people who use AI from people who actually identify problems and build solutions
✅ Why product thinking and proactivity are becoming essential, not optional, content design skills
✅ How content design is splitting between content engineering and traditional UX work, and what both paths now require
✅ Why experience at large companies no longer automatically carries the weight it once did
✅ What content designers can start doing today to stay competitive as the role continues to change
Where to find Jody:
Get 25% off workshops and courses at UX Content Collective this week, until Monday October 5! AND get 50% off if you add a second enrollment.